So…What Does Search Engine Optimization Cost?
According to Forbes Magazine, the average cost of an SEO campaign for a small business runs between $400/month to $700/month. Almost all SEO’s and Agencies will try to get you to sign a 12-month contract but the least they’ll accept is a 6-month contract.
A 6-month contract at $400 a month…would equal a total cost to you of $2,400 over the course of the contract. A 12-month contract would end up running you $4,800.
On the higher end…A 6-month contract at $700 a month…would equal a total cost to you of $3,600 over the course of the contract. And, a 12-month contract would end up costing you $7,200.
Not exactly chump change. Many don’t have that extra in their budget as they are just trying to get their business off the ground. But if you did have that extra money; what if you could do some of this work yourself and save 70% to 80%? What would and could you do with the extra cash to grow your business in other ways?
There are two key reasons why pricing and contract length for SEO have been set up like this.
1) Front Loaded
First off, to do SEO right…there is a decent amount of work and analysis that has to take place at the very beginning. A trained SEO has to review the pages of your site and look for issues, errors, and deficiencies that can cause problems with your site not showing up in Google search aka organic rankings, for keywords and search phrases you’re hoping your potential customers will find you for. Additionally, they will (should) check your Google Analytics and Google Search Console (formerly known as Google Webmaster Tools), to tweak or set them up for you, if they are not already set up.
This first analysis alone will often run through the first month’s budget but they need to do keyword research and optimize title tags, meta descriptions, and content based on the keywords the business owner is trying to target. In a very short period of time, they have spent more money on the site, versus what they have actually received from the client. Add to that, the cost to do business as an SEO agency is SIGNIFICANT. I have a whole breakdown of it here. But the short of it is that they are in a position where they really HAVE to get a longer term commitment from their potential client in order for it to make sense for them and in order for them to turn a profit.
2) It Takes Time
Google is the biggest search engine in. the. WORLD.
To think that anyone is going to make a few (or a lot) of changes and suddenly be #1 in search is not only unrealistic, it’s quite humorous. For websites that have been around for awhile, you could see some results a little faster than a brand new site but even at that, it is going to take 45 to 60 days to start seeing some results.
Optimizing your site and SEO is a lot like planting a tree. First, nothing will happen until you at least get the seed in the ground and then start watering it. Then…it’ll start to grow. Slowly but surely and it’ll get bigger and bigger and more branches will continue to reach out into new space that it wasn’t able to get to before. So it is imperative that you get the seed planted sooner than later.
So Why Do It?
Increased rankings, website presence and TRAFFIC to your site/store.
There is no doubt that a site that employs both online marketing efforts and traditional marketing efforts is going to be more successful than a business just doing one or the other. Additionally, and as you probably already know,…EVERYONE uses their smartphone as a resource.
Best Chinese food near me?
Best carpet cleaner in Chandler?
Organic coffee shop in Gilbert?
Best Electrician in Tempe?
There are so many potential customers looking on their PC’s, tablets, and of course the ever-present smartphone. It is simply foolish to not have some sort of web presence and attempt to grow your customer reach online. I can assure you that your competition is doing it.
But now you can start and do it at a fraction of the cost .